Nancy Lee

Nancy Lee has more than 25 years of professional marketing experience, with special expertise in Social Marketing, Marketing in the Public Sector, Marketing Research and Strategic Marketing Planning. She is an adjunct faculty member at the University of Washington where she teaches social marketing. She conducts seminars and workshops on social marketing and marketing in the public sector and has participated in the development of more than 100 social marketing campaigns, including ones for CDC, the World Bank, EPA, US AID, and the Washington State Departments of Health, Transportation, and Ecology. She has been a guest lecturer at Stanford, Yale and Oxford.

Nancy has coauthored nine books with Philip Kotler including: GOOD WORKS: Marketing & Corporate Social Initiatives That build a Better World and the Bottom Line Wiley and Sons (2012), and Social Marketing: Influencing Public Behaviors for Good 4th Edition, Sage Publications 2011. This Fall, 2013, her 10th book will be published, coauthored with Sameer Deshpande: Social Marketing in India, Sage Publications, India.

She can be contacted at nancyrlee@msn.com