Jeff French

Jeff French is a recognised global leader in the theory and application of behaviour change and social marketing. Jeff has extensive experience of developing leading and evaluating behaviour change projects, social marketing programmes and the development of social communication strategies at international, national, regional and local level.

Jeff has over 35 years’ experience at the interface between governments, public, private and the NGO sector. Jeff has a broad practical understanding of national and international health and social development issues and how they can be tackled and evaluated.

Jeff has published over 90 chapters, articles and books in the fields of behaviour change, social marketing, community development, health promotion and social communication. Jeff is a visiting professor at Brunel University and Brighton University and a Fellow at Kings College University London and teaches at four other Universities as well as consulting and speaking at international conferences around the world.

Jeff was a senior civil servant and the Director of Communication and Policy at the UK Government Health Development Agency for five years from 2000 – 2005. In March 2005 through to July 2009 Jeff undertook for the British Government a national review of social marketing and was asked by government to set up and managed the National Social Marketing Centre for England. In August 2009 Jeff became the Chief Executive of Strategic Social Marketing Ltd.

Strategic Social Marketing works with clients from all over the world in the private, NGO and public sector on the development and evaluation of social behaviour change programmes. Strategic Social Marketing also provides consultancy services to some of the world’s biggest corporate communications, marketing, advertising and research companies.

Jeff is an advisor to a number of national and international policy committees including the UK National Cancer Awareness and Early Detection committee and the End of Life ‘Dying Matters’ committee. Jeff is also a Board member of CREDOS the UK advertising industry think-tank focused on the role of advertising in society. Jeff is the lead advisor on social marketing to the E-Com, four year EU funded behaviour change review of the 2009 pandemic. Jeff has worked on financial literacy and inclusion for HMS Treasury as part of the Thoresen Review of Generic Financial Advice.

Jeff is a member of the Editorial Board of the Journal of Social Marketing, the Journal of Social Business and the Editorial Board of the International Review on Public and Non-profit Marketing.

Jeff is the organiser of the World Social Marketing Conference which last took place in Dublin, Ireland in April 2011 and will take place again in Toronto Canada in April 2013.

Jeff is the principle author of; ‘Social Marketing and Public Health Theory and Practice’, published by Oxford University Press. Jeff’s new book ‘Social Marketing Casebook, lessons from the field’ has just been published by SAGE. Strategic Social Marketing Jeff’s third book will be published by SAGE in the summer of 2013.

Jeff is a member of the International Social Marketing Association Executive Committee and an Executive member of the European Social Marketing Association.

Jeff has worked internationally in the Netherlands, America, Canada, Portugal, Albania, Tanzania, Malawi, Kenya, Saudi Arabia, Rumania, Nigeria, New Zealand, Slovenia, Australia, Belgium, Republic of Ireland, Turkey, Germany, Portugal, Switzerland, Italy and in all UK Countries: England, Scotland, Wales and Northern Ireland.

He can be contacted at